We are Brand and Community Engagement Specialists

INTENT* was created to champion the smaller brand with a big purpose. Founder Ryan Cooper Henniker believes the key to building longstanding relationships with consumers and communities is creating moments and experiences that generate powerful memories and bring people together.

Our collective commercial and NGO experience, cultural insights and network provide us with the skills to create brand messaging that engages audiences on a human level.

We prioritise representation over aspiration. 

Meet the team

  • Community Specialist - Debbie Luxon

    COMMUNITIES & COMMUNICATIONS SPECIALIST

    Debbie is a people expert, having worked with and represented vulnerable and under-serviced communities all over the world, she is an experienced journalist, creator and writer. Debbie is committed to championing ethically focused and purpose-driven organisations and people.

  • Managing Director - Ryan Cooper Henniker

    FOUNDER

    Former Senior Global Brand Partner at The LEGO Group and previously Senior Business Director at M&C Saatchi Sport & Entertainment.

    "I've been fortunate to represent and work with some of the world's most influential and game-changing brands, people and communities. INTENT* is the next phase on my journey and symbolises a culmination of my professional and personal life experiences and a changing world where brands need to stand for something and ensure they leave the communities they touch more enriched than when they found them."

  • Liv Surtees

    Head of Digital - Liv Surtees

    Liv is a seasoned expert in enhancing companies' social media presence, ensuring our clients are always at the heart of the conversation.

 Let’s talk