INTENT LABS*

INTENT LABS*

We build and manage the personal brands for game-changing talent

SPORT & OUTDOOR 

Rhiane Fatinikun

Alongside her TV work, she is a wellbeing champion, advocating for the positive impact of the outdoors on mental health, and the breaking down of barriers that restrict communities accessing open spaces. This work includes her ambassadorship with The Wildlife Trusts,  where she inspires and supports young people to see themselves in nature.

In 2019, Rhiane founded the UK's largest, female-led lifestyle and outdoor collective Black Girls Hike, formed in response to a lack of safe spaces for Black Women in nature. In the same year, she was awarded for her work with the Geographical Medal by the Royal Geographical Society. 

adventurer / expert HIKER / pRESENTER / author

Sabrina Pace-Humphreys

Sabrina is an acclaimed UltraRunner, social justice activist, author, public speaker and TV & Radio contributor. 

She is also the Co-Founder of Black Trail Runners, a community and campaigning charity that seeks to increase the inclusion, participation and representation of Black people in trail running.

Coach / pRESENTER / public speaker / author / athlete

design  

HYO ISak

Creative director/ artist / collaborator

He is a self-taught artist, and throughout his life, he has found increasingly creative ways to express his fascination with the intersection of everyday modern life with film, art and politics, and how these combinations impact and define culture.

His contemporary paintings and fashion collections are a reflection of his own lived experiences and connection to divergent communities.

WORK WITH US

INTENT LABS* is our talent incubator and management division. We nurture and build game-changing creatives, business founders and thought leaders who define culture and improve lives and the spaces around us.

SERVICES

  • * We offer full-time brand management services which include:

    * Collaboration pitching and negotiation

    * Media training

    * Brand strategy

    * Day-day brand management

    * Day to day management of social media accounts

    * 1:1 Brand and media counsel

    * Assigned INTENT* representative

    * Entertainment lawyer (contracts)

  • We design original visuals that represent our clients including: logos, campaign content, website development and social media platform design.

  • We create bespoke media and brand kits that showcase and celebrate our clients.

  • We work with talent to co-design and develop a brand profile that fits their goals.

  • We create brand and campaign assets including: photography stills, video, vlogs, gifs, look books and digital assets.

  • We create social media strategies that support brand and business growth.

    Creative strategy - designing and implementing online visuals and tone of voice.

    We run our clients’ day-to-day social media accounts according to strategy.